As a business owner, moments of transformation and growth are some of the most exciting milestones to celebrate. Recently, we experienced one such moment at Dowco Enterprises Inc. that I’ll never forget—the unveiling of our brand-new logo.
Over the past few weeks, our team has been hard at work developing a logo that embodies who we are, what we stand for, and where we’re headed. We wanted something fresh and modern while staying true to our rich history and commitment to excellence in the landscaping industry. This new design represents not only a visual update but also a symbol of our growth and resilience.
The Big Reveal
When the time came to present the new logo to our team, I was both excited and nervous. Would they love it as much as I did? Would it resonate with the values and mission we’ve built together over the years?
During a team meeting, I revealed the new design and asked for their honest feedback in the simplest way possible: a yes or no vote. Each team member received a piece of paper to write their vote privately. I watched as everyone thoughtfully considered their decision, and when it came time to count the votes, the response was a unanimous and resounding YES!
A Heartfelt Gesture
The story doesn’t end there. The next morning, as I walked into the warehouse, I noticed something that truly touched my heart. Someone from our team had anonymously drawn a heart on the flip chart where the new logo was displayed. It was such a small gesture, but it spoke volumes about the pride and connection our team feels toward this new chapter for Dowco.
Why This Matters
This experience reminded me of the importance of involving the team in meaningful decisions and celebrating wins together. A logo may seem like a simple thing, but it’s so much more than just a graphic. It’s a representation of our shared vision, our values, and our promise to our clients. It’s something we all take pride in.
Looking Ahead
As we embrace this new look, we’re also embracing new opportunities. Our team’s enthusiasm and support for the logo only reaffirm my belief that the future is bright for Dowco Enterprises. I’m incredibly grateful for each and every person on our team who makes this company what it is—a place where collaboration, hard work, and passion come together to create beautiful, serene outdoor spaces for our clients.
To my fellow business leaders: take the time to celebrate moments like this with your team. Whether it’s a new logo, a project milestone, or an unexpected win, these are the things that build culture and strengthen connections. And sometimes, it’s the little things—like an anonymous heart on a flip chart—that remind us why we do what we do.
Here’s to the next chapter for Dowco Enterprises and all the exciting opportunities ahead!
Donna Delaney
Owner, Dowco Enterprises Inc.
